Marketplace ads case study · Healix India
9x ROAS on Amazon. Profitable on Flipkart.
PPC for Healix's endodontic range across Sponsored Products, Brands and Display — growing marketplace sales while holding ACoS around 11%.
- 9.01x
- ROAS · Sponsored Products
- ₹1.36L
- sales from ₹15K spend
- 11%
- ACoS
- Client
- Healix India — dental instruments
- Marketplaces
- Amazon.in · Flipkart
- Ad types
- Sponsored Products, Brands & Display · Flipkart PLA
The brief
Grow marketplace sales without buying them.
Rotary files are a crowded category on both marketplaces. The goal was to scale orders on the hero products while keeping every rupee of ad spend clearly profitable.
The approach
How the results were built.
- 01
Product-level campaigns
Dedicated campaigns for hero products like rotary files, so budget and bids could be tuned per product.
- 02
Manual targeting
Sponsored Products with manual keyword targeting, alongside Brands and Display for visibility.
- 03
ACoS-focused bid optimisation
Bids managed against a target ACoS, keeping the account around an 11% ACoS.
- 04
Flipkart expansion
PLA campaigns on Flipkart to reach a second marketplace at a positive return.
The results
What moved.
- 9.01x
- ROAS
- 9.12x
- ROAS on rotary files
- 7.24x
- ROAS in December 2024
- 4.4
- ROI on Flipkart
- ₹2.8L+
- marketplace sales
- 320+
- orders
₹1,35,627 sales · 226 orders · Sep 2024–Mar 2025
₹1,14,120 sales · 185 orders
₹21,117 sales · 33 orders
₹29K GMV from ₹6.6K · Sep 2025
Ad spend vs. sales
Amazon Ads campaign manager and Flipkart Ads dashboards.
- Spend (₹)
- Sales (₹)
View data table
| Item | Sales (₹) | Spend (₹) |
|---|---|---|
| SP · Sep–Mar | ₹1.36L | ₹15.1K |
| Rotary files | ₹1.14L | ₹12.5K |
| Dec 2024 | ₹21.1K | ₹2.9K |
| Flipkart | ₹29K | ₹6.6K |
The proof
Straight from the dashboards.
Unedited report screenshots — tap any image to view it full size.